You Can't Teach a Kid to Ride a Bike at a Seminar

Even though traditional selling techniques are still being taught in seminars and pitched on late-night TV programmes, people in sales today know that such antiquated techniques simply do not work anymore. Every sales prospect has heard the old techniques countless times before, and indeed most of us know what a salesperson going to say even before the presentation begins! That's why prospects can easily control a sales call - and destroy the salesperson's self-esteem in the process.

With this remarkable guide you will learn:

• How to conquer the 'selling dance' that always occurs between salesperson and prospect
• How to condition yourself for a successful career in sales, regardless of what you sell
• Why you can sell more if you're willing to break the rules in professional selling
• Why the prospect should do most of the talking
• How to 'dummy up' when you're asked questions you're not ready to answer
• As well as much more...