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Title

Small Message, Big Impact

Details

Author:

Terri Sjodin

Publisher:

Penguin

Category:

Personal Development & Entrepreneurship

Price GBP:

£8.99

Small Message, Big Impact

Small Message, Big Impact: Let the Elevator Speech Effect  Work for You
You're at the airport, killing time by checking your email. Then you spot the CEO of a company you've wanted to connect with for ages. He's waiting for his flight. Your flight! Should you approach him? What will you say?

We've all been there. An opportunity presents itself and you have one chance to share your message. The clock is ticking. And in this age of information overload, no skill is more essential than being able to connect with others quickly, whether in a meeting or in front of thousands of people.

Acclaimed speaker and consultant Terri Sjodin defines an 'elevator speech' as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic - just to intrigue and inspire the listener to want to hear more.

Sjodin offers her time-tested strategies and advice, including worksheets, sample elevator speeches, evaluation forms, and much more. This internationally bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective.

Whatever your goal, you will learn to craft a fresh, brief, convincing message that generates tangible results.

Paperback - 240 pages